Mo.coat draws heartfelt inspiration from the garments worn by the Inuit, the indigenous people of the Arctic. Simple and functional design and the iconic appeal of Inuit clothing forms the foundation of Mo.coat’s design philosophy.

Our logo, a simple yet profound circle with a dot inside, embodies the essence of timeless wisdom and ancestral knowledge that inspires Mo.Coat. The circle represents the eternal cycle of life, the interconnectedness of all beings, and the harmony of the natural world.  Within this circle, the dot symbolizes the individual's unique place within the grand tapestry of existence, reminding us of our connection to the past, present, and future.

Our launch edit debuts six meticulously crafted collections. Various design choices such as the vibrant and contrasting colors, back designs and premium material selections are an ode to the nature of the Arctic.

Handcrafted in Turkey, each of the full-length coats in the launch edit has a simple yet timeless aesthetic - qualities that define our brand’s signature look.

Looking ahead, Mo.coat is committed to evolving its collections, expanding the range of shapes and silhouettes while staying true to its core values. 

We aim to continue to craft garments inspired by the raw beauty of nature and vibrant cultures around the world. Through our designs, we strive for all wearers of Mo.coat to remember the strong roots that connect them with nature, animals and human beings. 

Only then, one feels unique. Only then, one feels empowered to express their individuality.